All forecasts indicate that market conditions in 2013 are going to continue testing most businesses, not just in the UK, but the world over. Videk are looking upon this as a challenge; one that we readily take on board and indeed intend to treat as an opportunity. Ultimately, we believe through effective new product introduction, unparalleled customer service and continued commitment to competitive pricing, Videk will be able to enjoy continued success and secure long term development.
Correct market positioning is also once again a focal area. Only through this can we meet the demands of our loyal customers. As with any long-term company success, this revolves around the ability to supply the right product in the right place at the right time. Videk are continuing to promote and develop in all areas. In 2012 key partnerships with a number of new suppliers helped to bring to market an evolving range of over 5000 product lines. We shall strive to build on such development in 2013. Trading with over 95% stock levels, combined with the most competitive prices around, means we are ideally and uniquely placed to meet the demands of even the most discerning customer.
User friendly promotional tools are vital to this success, so 2013 will see further development to our website and the online ordering system. Individual login areas and more information product links have now been introduced enabling automatic tracking of orders and customer email notification. Twitter, Facebook & Google+ accounts allow social network fans to follow online and for those who prefer to browse offline we have our ever popular full 164 page Videk Trade Catalogue.